Posts Tagged ‘promo’

My old friend Matt is back at the Gold Coast – he is now Imaging SEA FM and he sent us this awesome, massive promo!!!

My question is : WHAT do you think about “EPIC IMAGING”? Outdated or still awesome…Please leave a comment below or on Facebook.

Matt %22Blacko%22 Nikolic

This is Andy with some inspiration from back in the days… 2005 I visited the Pals down in OZ and toured stations in Sydney, Melbourne and Brisbane. Here is some stuff I found today while digging in my archives (I was looking for some stuff to play at a workshop). It was great to meet Rick Wade, Matt “Blacko” Nikolic, Sidey, KCB and David Konsky. Australia was an awesome experience, a one in a lifetime vacation and I am still inspired by the skill set and production quality the guys deliver every day. Today I want to highlight a guy who doesn’t like the spotlight too much, but to me Matt Nikolic is one of the Godfathers of modern CHR IMAGING… This is stuff from 2003!!! UNBELIEVABLE!

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Over the long weekend here in Germany I was able to listen a lot of radio stations via webstream and my feedback on the production and imaging….often great done technically, but what was the message AGAIN?

Remember:
1. Most people listen to radio in busy daily environment, including noises surrounding them
2. Most people don’t care about advertisment
3. ALL people are surrounded by advertisment and getting heavily bombed by ads everywhere, all the time.
4. Shopping Lists never worked in advertisment (do you remember any successful brand told you, check this product, register here, buy 3 get 4 and we are the coolest brand ever in one single commercial)

So make sure each promo or sweeper (at least the first 3 points have to be a standard )
#HAS ONE CLEAR MESSAGE
#IS PLACED RIGHT
# IS WRITTEN WELL AND RELATED TO THE LIFE ENVIRONMENT OF YOUR LISTENER
#TRANSPORTS THE KEY VALUES OF YOUR BRAND
#FOLLOWS YOUR GUIDELINE IN SOUND DESIGN
#CREATES ATTENTION BY BREAKING UP YOUR KNOW SOUND DESIGN
#IS ENTERTAINING (FUNNY…..)
#IS SOUNDING DIFFERENT THAN THE COMPETITOR
#IS TECHNICALLLY OK
#IS DONE WITH PRIDE

Hey guys.

I’m still using this great opportunity to learn from the Benztown team and all of our wonderful guest authors, which send us their ideas, audio and sceeenshots. I know, it’s gonna be a long way, but everyone starts small.

Enough talking, here’s my next production diary. (more…)