Posts Tagged ‘creativity’


Finland, the land of polar bears, wodka, ice and snow :)…and excellent radio imaging.

This year’s 24th “Radio and Production Awards” were announced at the end of march and as always a lot of talented people took the challenge and participated. I am very happy to share an interview with one of the contestants and 2nd Runner Up for Large Market Promo : Heikki Wichman from Finland. Heikki is a great guy who has been doing radio imaging for commercial radio in Finland since 1997. He has been working for many stations like U103, Sävelradio, Radio Nova, Nostalgia and NRJ. For the work below on the “Energy Extravadance Show” in 2013, he earned the 2nd runner-up in the category  “Large Market Promo” on this year’s “Radio and Production Awards” and I am thrilled he took some time to answer my questions.

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You all know Sidey. One of the most talented guys in the business and creative genius. But how can every one of us be creative, write great scripts and do remarkable work and do we need an R8 for it? Well, the last question is personal – I would go for a Porsche, but..does great Imaging has the need to be creative or is this non sense and it is all about turn around time, quick in and out and delivery of facts….What THE hell is CREATIVITY in radio imaging? Check my interview with Sidey! (more…)